Power struggles and playing politics: An application of Bourdieu's cultural intermediation theory to place marketing
Abstract
Place branding strategies contribute to policy decisions that shape a city. Little research, however, investigates how place marketers influence the decision-making of those higher up in the value chain. Drawing upon Bourdieu's theory of cultural intermediation, we identify where these professionals exhibit influence in a city branding endeavour and what impact they have on policy decisions. We report results of semi-structured interviews with...
Paper Details
Title
Power struggles and playing politics: An application of Bourdieu's cultural intermediation theory to place marketing
Published Date
Nov 1, 2021
Journal
Volume
91
Pages
103276 - 103276
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