Alternative consumer practices for a sustainable identity: the perspective of organic food consumption

Published on Jul 21, 2021in Journal of Marketing Management
· DOI :10.1080/0267257X.2021.1954057
Emília Fernandes4
Estimated H-index: 4
,
Artur Saraiva2
Estimated H-index: 2
Source
Abstract
Based on 31 existential phenomenological interviews, this study explores the subjective experiences of a group of dedicated organic food consumers residing in Portugal, and how opting for organic c...
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