Alternative consumer practices for a sustainable identity: the perspective of organic food consumption

Volume: 38, Issue: 3-4, Pages: 279 - 308
Published: Jul 21, 2021
Abstract
Based on 31 existential phenomenological interviews, this study explores the subjective experiences of a group of dedicated organic food consumers residing in Portugal, and how opting for organic consumption affects other sustainability practices and the consumers’ identity. Findings suggest that the regular consumption of organic food, together with environmentalism, operates as a self-transformative catalyst to voluntary simplification,...
Paper Details
Title
Alternative consumer practices for a sustainable identity: the perspective of organic food consumption
Published Date
Jul 21, 2021
Volume
38
Issue
3-4
Pages
279 - 308
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