TV series adaptations and their repercussions on consumers: insights from two complementary qualitative analyses
Abstract
The study explores the nature of adaptations made on an experiential product, a TV series, that enters a foreign market, and investigates the perceptions of foreign consumers concerning the...
Paper Details
Title
TV series adaptations and their repercussions on consumers: insights from two complementary qualitative analyses
Published Date
Jul 28, 2021
Pages
1 - 36
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