Niat Menggunakan Aplikasi TikTok: Faktor-faktor Dominan Apa Yang Mempengaruhi?
Volume: 2, Issue: 1, Pages: 111 - 131
Published: Oct 1, 2021
Abstract
The goal of this study is to test the factors that influence the intention to use TikTok. There are six variables that used to measure, namely personal innovativenes, perceived ease of use, perceived risk, satisfaction, perceived enjoyment, and intention to use TikTok. Data collection was conducted during the three months from November 2020 to January 2021 using an online questionnaire. The study had 212 respondents consisting of 45 men (21.2%)...
Paper Details
Title
Niat Menggunakan Aplikasi TikTok: Faktor-faktor Dominan Apa Yang Mempengaruhi?
Published Date
Oct 1, 2021
Volume
2
Issue
1
Pages
111 - 131
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