Ineffective Altruism: Giving Less When Donations Do More Good

Published: Jun 4, 2019
Abstract
Despite well-meaning intentions, people rarely allocate their charitable donations in the most cost-effective way possible. The manner in which cost-effectiveness information is presented can be a contributing factor. In four studies (N = 2,725), when we inform participants of the cost of a unit of impact (e.g. the cost of a mosquito net), they perversely donate less when the cost is cheaper. This result arises because people want their donation...
Paper Details
Title
Ineffective Altruism: Giving Less When Donations Do More Good
Published Date
Jun 4, 2019
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