Craving better health? Influence of socio-political conformity and health consciousness on goal-directed rural-eco tourism

Volume: 38, Issue: 5, Pages: 511 - 526
Published: Jun 13, 2021
Abstract
Health is an ultimate goal that people continue to pursue through various means including traveling. This study draws on three theoretical strands – goal-directed behavior, normative social influence, and the theory of fantasy realization – to synthesize a framework that takes personal (i.e. health consciousness) and socio-political forces (i.e. social and political conformity) as impetuses to tourists’ health goal pursuit through rural-eco...
Paper Details
Title
Craving better health? Influence of socio-political conformity and health consciousness on goal-directed rural-eco tourism
Published Date
Jun 13, 2021
Journal
Volume
38
Issue
5
Pages
511 - 526
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