The Marlboro men don’t cry: Understanding the gendered perceptions of people seeking mental health care.

Men are reluctant to seek help for depression. This is an important public health concern, and it has been largely attributed to the stigma attached to men who seek help. The present studies aim to understand the nature of such stigma. Specifically, are men who seek help for mental distress perceived to be less masculine and/or more feminine? Our findings suggest that symptomology, the diagnostic label, and targets' reaction to the symptoms...