The Psychology of Big Data: Developing a 'Theory of Machine' to Examine Perceptions of Algorithms

Historically, people have informed their decisions with advice from other people. However, the rise of “big data” has increased both the availability and utility of a new source of advice: algorithms. These scripts for mathematical calculations cull through massive amounts of data and produce insights that can improve decision making. Many organizations are already trying to capture this potential, using algorithms to hire promising applicants...