Casino-induced satisfaction of needs and casino customer loyalty: the moderating role of subjective norms and perceived gaming value
Volume: 38, Issue: 5, Pages: 478 - 490
Published: Jun 13, 2021
Abstract
This study assesses the relationship between casino-induced satisfaction of needs and casino customer loyalty, and explores the moderating role of gaming attitude, subjective norms, perceived behavioral control, perceived gaming value, and perceived personal luck in this relationship. With 425 valid responses collected from Macau casino goers, the results indicate that casinos can enhance customer loyalty by satisfying their customers’ inner...
Paper Details
Title
Casino-induced satisfaction of needs and casino customer loyalty: the moderating role of subjective norms and perceived gaming value
Published Date
Jun 13, 2021
Volume
38
Issue
5
Pages
478 - 490
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