The Effect of Consumer-Activated Mind-Set and Product Involvement on the Compliance With Recommender System Advice
Abstract
Whereas the research gauging the effectiveness of e-commerce recommender systems (RS) has depended on their design factors, recent work proposes a key role for consumer’s psychological factors. Involvement should reduce the compliance with RS advice because a consumer highly involved with the product perceives high choice risk and assigns low value to the advice. However, a consumer’s activated mind-set captured by implicit theory (fixed vs....
Paper Details
Title
The Effect of Consumer-Activated Mind-Set and Product Involvement on the Compliance With Recommender System Advice
Published Date
Jul 1, 2021
Journal
Volume
11
Issue
3
Pages
215824402110315 - 215824402110315
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