A nudge toward healthier food choices: the influence of health star ratings on consumers’ choices of packaged foods

Volume: 55, Issue: 10, Pages: 2735 - 2768
Published: Jul 12, 2021
Abstract
Purpose This study aims to reveal the presence of products with negatively correlated nutrients in the marketplace and their implications for consumer choices. It also investigates the role of an overall simplified nutrition scoring system (SNSS) – health star rating (HSR), in improving the healthiness of consumer choices. Design/methodology/approach Three (lab, online and eye-tracking) experiments investigate the effects of negatively...
Paper Details
Title
A nudge toward healthier food choices: the influence of health star ratings on consumers’ choices of packaged foods
Published Date
Jul 12, 2021
Volume
55
Issue
10
Pages
2735 - 2768
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