Uncovering crowdsourcing in tourism apps: A grounded theory study
Abstract
Even though crowdsourcing emerges as a new business principle of many successful tourism apps, its underlying mechanism in tourism remains unexplored. This research note explores this topic with a qualitative design through interviews with stakeholders involved in a crowdsourcing tourism app, Gold Medal Tour Guide. Applying the grounded theory, researchers propose a framework of crowdsourcing in tourism apps consisting of six themes and 15...
Paper Details
Title
Uncovering crowdsourcing in tourism apps: A grounded theory study
Published Date
Dec 1, 2021
Journal
Volume
87
Pages
104389 - 104389
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