Innovation Analytics and Digital Innovation Experimentation: The Rise of Research-driven Online Review Platforms
Volume: 172, Pages: 121009 - 121009
Published: Nov 1, 2021
Abstract
Big data analytics constitute one of the driving forces of the fourth industrial revolution and represent one of the founding pillars of Industry 4.0. They are increasingly leveraged to create business insights from online reviews of products and services by a wide range of organizations and firms. In this work, we develop a typology of online review platforms (ORPs) and describe a novel platform, research-driven online review platform (RORP),...
Paper Details
Title
Innovation Analytics and Digital Innovation Experimentation: The Rise of Research-driven Online Review Platforms
Published Date
Nov 1, 2021
Volume
172
Pages
121009 - 121009
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