Greater patience and monetary expenditure: How shopping with companions influences purchase decisions

Volume: 63, Pages: 102665
Published: Nov 1, 2021
Abstract
null null Shopping with companions plays a crucial role in daily consumer activities. However, only a few studies have explored the influence of this factor on consumers’ patience. We conducted four studies, including two field studies, to investigate the effects of shopping with companions (e.g., friends and peers) on purchase decisions. We found that consumers exerted greater effort when shopping with friends and peers by spending more money...
Paper Details
Title
Greater patience and monetary expenditure: How shopping with companions influences purchase decisions
Published Date
Nov 1, 2021
Volume
63
Pages
102665
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