How generations differ in coping with a pandemic: The case of restaurant industry
Abstract
The COVID-19 outbreak has had a negative impact on the restaurant industry and led to major sales and job losses. As it continues to threaten customers' health, it is expected to greatly influence their attitudes and behavior. Therefore, the current study aims to investigate the effects of threat and coping appraisals on consumers' co-creation behaviors during the COVID-19 pandemic. Grounded in protection motivation theory and co-creation...
Paper Details
Title
How generations differ in coping with a pandemic: The case of restaurant industry
Published Date
Sep 1, 2021
Volume
48
Pages
280 - 288
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