Literary celebrity, tourists' self-destination connection, and brand engagement: Based on a marketing perspective of celebrity endorsement effects
Abstract
Despite the growing role of celebrity effects in shaping favorable tourist reactions to destination brands, little is known about how the construct is structured or functions in destination settings or niche tourism contexts. In response, this study hypothesized four elements for celebrity endorsement effects and examined how they influenced self-brand connection and brand involvement, which are antecedents to brand engagement and destination...
Paper Details
Title
Literary celebrity, tourists' self-destination connection, and brand engagement: Based on a marketing perspective of celebrity endorsement effects
Published Date
Sep 1, 2021
Volume
48
Pages
230 - 239
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History