What’s going on in my mind? The effects of cognitive differences on buying impulsiveness, cognitive dissonance, and price consciousness

Volume: 46, Issue: 3, Pages: 889 - 906
Published: Aug 6, 2021
Abstract
Buying impulsiveness, tendency for cognitive dissonance, and price consciousness may differ among consumers, primarily because of differences in individuals' time orientation, thinking style, risk perception, and cognitive flexibility. This exploratory hypothesis-testing study aims to examine whether the cognitive differences in future orientation, holistic thinking, risk perception, and cognitive flexibility of consumers affect buying...
Paper Details
Title
What’s going on in my mind? The effects of cognitive differences on buying impulsiveness, cognitive dissonance, and price consciousness
Published Date
Aug 6, 2021
Volume
46
Issue
3
Pages
889 - 906
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