Gain insight into research trends and influential papers with Research Intelligence.
doi.org/

Know your enemy: How competitive advertising investments moderate advertising effectiveness in high- and low-informative media channels

..., Marius Johnen
8
Published: Jan 1, 2021
Abstract
No abstract.
Paper Fields
Paper Details
Title
Know your enemy: How competitive advertising investments moderate advertising effectiveness in high- and low-informative media channels
Published Date
Jan 1, 2021
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.