Gamifying the gig: transitioning the dark side to bright side of online engagement

Volume: 25
Published: Jun 22, 2021
Abstract
Gig work has transformed the work culture, globally. It’s sprawl, and popularity has also attracted excellent talent to join the gig workforce, most of which are online. While it has unfolded new avenues to showcase talent, its management irregularities have resulted in more significant dropouts. The study addresses a key research gap investigating the dropouts of gig workers on digital earning platforms by the moderating impact of gamified...
Paper Details
Title
Gamifying the gig: transitioning the dark side to bright side of online engagement
Published Date
Jun 22, 2021
Volume
25
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