Impact of enjoyment on the usage continuance intention of video-on-demand services

Understanding how video-on-demand (VoD) technology evolves and what outcomes can be expected from the continued use of VoD has a greater impact on the long-term viability of an information system. This study examines the behavioural intentions of VoD consumers to continue using the service and further examines the influence of enjoyment on the intention to continue to use. To explore the usage continuance, we adopt the expectation confirmation...