The effect of smart and connected products on consumer brand choice concentration
Abstract
With the technological development of the Internet of Things (IoT), companies are increasingly launching smart and connected products. While prior research has primarily focused on IoT’s technical features and industrial applications, this research explores consumer brand choices for smart and connected products in four studies. A pilot study found that consumers believe that smart and connected products from the same brand perform better than...
Paper Details
Title
The effect of smart and connected products on consumer brand choice concentration
Published Date
Oct 1, 2021
Journal
Volume
135
Pages
163 - 172
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Notes
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