Reimagining Consumerism as a Force for Good: The Future of Consumer Collectives Is a Human Collective

The consumer model as we know it is hitting its limits today as it is no longer socially and culturally aligned with what people value. Since the COVID pandemic, our human needs and values have been rapidly evolving in a new direction that takes us back to our humanity in a quest to retrieve the lost meaning in our lives. We are experiencing a 180-degree paradigm shift from brands to people reversing the dynamic of the brand-consumer...