On the data-driven generation of new service idea: integrated approach of morphological analysis and text mining
Abstract
Data-driven new idea generation becomes imperative in recent business environment where big data analytics becomes an excellent remedy for innovation. Text-mining, therefore, has been popular for developing new ideas. However, previous studies relied on using all keywords, neglecting a systematic extraction of service-specific keywords. Therefore, this study suggests a new method for developing new service ideas—a data-driven morphological...
Paper Details
Title
On the data-driven generation of new service idea: integrated approach of morphological analysis and text mining
Published Date
Jun 21, 2021
Journal
Volume
15
Issue
3
Pages
539 - 561
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