Collaborative consumption: An investigation into the secondary sneaker market

The secondary sneaker market is rather unique in that unlike items in other resale fashion categories (e.g., clothing), sneakers often resell for more than their original retail price. This market has risen to dizzying heights fueled by social media and collaborations with celebrities and designers which, coupled with limited availablility of merchandise, have generated great consumer demand and interest surrounding this market. The aim of this...