Being a tough person in a tight world: Cultural tightness leads to a desire for muscularity

Compared to loose cultures, tight cultures are characterized by stronger norm adherence and sanctioning of norm deviant behavior. In the current research, we proposed that culture tightness (vs. looseness) triggers a desire for physical formidability (being big and muscular), and interpersonal dominance. Fives studies converged to support our hypotheses. Through the analysis of archival data of over 1.6 million American residents, Study 1 showed...