When does social desirability become a problem? Detection and reduction of social desirability bias in information systems research
Abstract
Social desirability (SD) bias occurs in self-report surveys when subjects give socially desirable responses by over- or underreporting their behavior. Despite knowledge of SD as a potential threat to the validity of information systems (IS) research, little has been done to systematically assess its extent. Furthermore, we are uncertain of how to recover reliable estimates of the relationships between research variables contaminated by SD bias....
Paper Details
Title
When does social desirability become a problem? Detection and reduction of social desirability bias in information systems research
Published Date
Nov 1, 2021
Journal
Volume
58
Issue
7
Pages
103500 - 103500
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