Effects of the severity of collective threats on people's donation intention
Abstract
Understanding people's behavior when they are under threat is important to both researchers and practitioners. This study investigates the impact of the severity of collective threats on people's donation intention. Through a series of studies, our findings show that the severity of collective threats positively affects people's donation intention. Specifically, when a collective threat becomes more severe, people under threat tend to pay more...
Paper Details
Title
Effects of the severity of collective threats on people's donation intention
Published Date
Jun 30, 2021
Journal
Volume
38
Issue
9
Pages
1426 - 1439
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Notes
History