A dual process on shopping well-being across shopping contexts: the role of shopping values and impulse buying

Purpose Adopting the duality approach, this study aims to examine cognitive and affective associations between shopping values, impulse buying tendencies and consumer shopping well-being. In addition, the study also aims to test the moderating role of self-control and compare the proposed relationships across the offline and online shopping contexts. Design/methodology/approach A survey dataset was collected from a sample of 529 offline and...