From intuition to intelligence: a text mining–based approach for movies' green-lighting process

Purpose The purpose of this paper is to develop a predictive model for box office performance based on the textual information in movie scripts in the green-lighting process of movie production. Design/methodology/approach The authors use Latent Dirichlet Allocation to determine the hidden textual structure in movie scripts by extracting topic probabilities as predictors for classification. The extracted topic probabilities are used as inputs...