Social Credibility: Trust Formation in Social Commerce
Volume: 6, Issue: 4, Pages: 474 - 490
Published: Oct 1, 2021
Abstract
Trust formation in informal social commerce, also considered lateral exchange markets (LEMs) on social media platforms, has different dynamics from e-commerce and traditional consumer-to-consumer (C2C) exchange. These online markets are massive in scale; thus, it is an important phenomenon in consumer research. With a holistic perspective, we conducted in-depth interviews with Instagram consumers and sellers. Our research is among the first to...
Paper Details
Title
Social Credibility: Trust Formation in Social Commerce
Published Date
Oct 1, 2021
Volume
6
Issue
4
Pages
474 - 490
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