A repurchase intention model of Indonesian herbal tea consumers: integrating perceived enjoyment and health belief

Purpose This research seeks to develop a model to predict repurchase intention based on the modified theory of planned behavior (TPB). Design/methodology/approach This research is quantitative study involving 150 respondents from five major cities in Indonesia. Data were collected using a questionnaire. Data analysis used confirmatory factor analysis–structural equation modeling (CFA–SEM). Findings The research instrument and the proposed model...