Social media and luxury: A systematic literature review

Volume: 24, Issue: 1, Pages: 99 - 129
Published: Jun 26, 2021
Abstract
Luxury, historically an exclusive, rare and elitist phenomenon, is changing. This is predominantly driven by technological developments, particularly social media, and the rising level of consumer empowerment in the marketplace. A maturing stream of research has emerged assessing the effects of social media platforms on luxury brands, offerings and consumers. However, there has been no comprehensive analysis of this extant literature...
Paper Details
Title
Social media and luxury: A systematic literature review
Published Date
Jun 26, 2021
Volume
24
Issue
1
Pages
99 - 129
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.