Institutional and firm-level factors for mobile money adoption in emerging markets–A configurational analysis
Volume: 171, Pages: 120934 - 120934
Published: Oct 1, 2021
Abstract
Mobile money is a widespread innovation throughout emerging countries. Since neither country-level institutions nor firm-level factors alone offer satisfactory explanations for mobile money's success, we draw on institutional theory to uncover how firms interact with institutions in target markets and explain the adoption of mobile money services. We perform a fuzzy-set qualitative comparative analysis on 110 mobile money services from 46...
Paper Details
Title
Institutional and firm-level factors for mobile money adoption in emerging markets–A configurational analysis
Published Date
Oct 1, 2021
Volume
171
Pages
120934 - 120934
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