Antecedents of Customers Loyalty towards Go-Jek Service

Volume: 21, Issue: 2, Pages: 69 - 78
Published: Jun 28, 2021
Abstract
Service quality is one of the biggest factors in determining consumer loyalty. The aim of this study is to analyze how the Go-Jek service quality an influence customer satisfaction in shaping customer loyalty to the Go-Jek company. This research is quantitative and the variables examined in this study are website design, reliability, trust, customer satisfaction, to support consumer loyalty. This research was conducted in Yogyakarta and the data...
Paper Details
Title
Antecedents of Customers Loyalty towards Go-Jek Service
Published Date
Jun 28, 2021
Volume
21
Issue
2
Pages
69 - 78
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