Investigating the interplay of device type, product familiarity, and shopping motivations on the accuracy of product size estimations in e‐commerce settings

Research on diverging device conditions remains scarce, particularly in relation to how they affect online shoppers' product assessments. This research investigates the effects of online shoppers' device type on the accuracy of their product size evaluations and reveals, for the first time, the complex mechanisms behind these effects by examining the role of confidence about product size, product familiarity, and shopping motivations. The...