Feeling Lonely Increases Interest in Previously Owned Products
Abstract
Consumption of used products has the potential to symbolically connect present and previous users of these products, something that may appeal to lonely consumers. Accordingly, across seven studies, feeling lonely increased consumers’ preference for previously owned products. Specifically, the authors found that the proportion of lone shoppers was higher in a used versus a regular bookstore, lone individuals (vs. those sitting in pairs) were...
Paper Details
Title
Feeling Lonely Increases Interest in Previously Owned Products
Published Date
Oct 1, 2021
Volume
58
Issue
5
Pages
968 - 980
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