Understanding innovativeness and commitment to sustainable service practices
Abstract
Purpose The purpose of this study is two-fold. First, to examine the relationship between the retailer’s innovativeness and sustainability from the customer standpoint. Second, to assess the impact of the retailer’s innovativeness and commitment toward sustainability as perceived by the consumer on store image and store equity. Design/methodology/approach To achieve this objective, a theoretical model is proposed based on the literature that is...
Paper Details
Title
Understanding innovativeness and commitment to sustainable service practices
Published Date
Jul 3, 2021
Volume
35
Issue
8
Pages
1092 - 1103
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Notes
History