Customer Well-Being in Banking Industry: Conceptualization and Antecedences

Volume: 14, Issue: 4, Pages: 835 - 855
Published: Oct 1, 2021
Abstract
The current study aimed to apply the psychological life space theory to provide a comprehensive framework for the conceptualization of customer well-being in the banking field. A grounded theory including open, axial, and selective coding was employed. Theoretical sampling was applied to select candidates for an in-depth interview, and data gathering was done by purposive sampling followed by selective sampling. By following a qualitative...
Paper Details
Title
Customer Well-Being in Banking Industry: Conceptualization and Antecedences
Published Date
Oct 1, 2021
Volume
14
Issue
4
Pages
835 - 855
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