Empirical Comparative Study of Wearable Service Trust Based on User Clustering

Users of wearable services are different in age, occupation, income, education, personality, values and lifestyle, which also determine their different consumption patterns. Therefore, for the trust of wearable services, the influencing factors or strength may not be the same for different users. This article starts with the resource and motivation dimensions of VALSTM model, and the clustering model and questionnaire scale for consumers of...