Balancing online pharmacy services for patient adherence: a stimulus-organism-response perspective

Purpose The purpose of this study is to identify patient experience unique to online pharmacy services (OPS) based on the characteristics of OPS (i.e. interactivity and virtuality) and to reveal how patient experience is derived from OPS and thereby enhances patient adherence from both online social support and patient experience perspectives. Design/methodology/approach The Stimulus-Organism-Response framework was used to conceptualize this...