COVID-19 Pandemic and Adaptive Shopping Patterns: An Insight from Indonesian Consumers

Although existing studies on consumers typology are extensively conducted, insights on consumers typology in adapting their shopping attitude and behaviour during the COVID-19 pandemic remain unexplored. Current studies on consumer responses to the COVID-19 pandemic tend to focus on the following themes: panic buying behaviour, consumer spending and consumer consumption. This study explores a typology of adaptive shopping patterns in response to...