Love It or Leave It: What Do Millennials Really Think of Wood Products?

In the past, the wood products industry has often struggled with effectively marketing products to the public. With the increase of globalization and wood substitutions, the industry may need new ways to attract customers. Targeting younger customers who have recently joined the buyer's market may be a way to increase the industry's market share and customer base. A study was conducted to understand the millennial generation's (individuals born...