Context- and culture-dependent behaviors for the greater good: a comparative analysis of plate waste generation

In the home context, behaviors that serve the greater good are more often observed among people from collectivist cultures than those from individualist cultures. This tendency is assumed to translate to the vacation context, with people from all collectivist cultures believed to display homogeneous behavior. This study challenges both notions and investigates, for the first time, both the context- and culture-dependence of one specific...