A Multidimensional Practice-Based Framework of Interactive Value Formation
Abstract
This study seeks to deconstruct the multidimensionality of the Interactive Value Formation (IVF) process within complex and prolonged Technology-Based Self-Services (TBSSs). Building on practice theory and Service Dominant logic, this framework sheds light on the complexity of practice-based resource integration processes within the IVF process. The findings demonstrate firstly, how IVF can result in both value co-creation and co-destruction and...
Paper Details
Title
A Multidimensional Practice-Based Framework of Interactive Value Formation
Published Date
Jun 23, 2021
Journal
Volume
25
Issue
2
Pages
281 - 300
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