Product visuals and consumers’ selective exposure: The role of thought generation and cognitive motivation

We tend to look for, interpret, and remember information consistent with our beliefs and attitudes. This tendency toward biased information processing has been extensively studied in relation to long-standing, deeply held beliefs and attitudes about a given substantive issue. However, what about thoughts and attitudes that are induced by visual cues? Do people still process information in a biased manner based on their initial responses to newly...