Conceptual Comparison of Internal Audit and Internal Control in the Marketing Environment
Abstract
There is a conceptual problem in the adequate application of internal audit and internal control in the real business of the marketing environment. Although both of these managerial tools are theoretically defined, they are practically interchangeable in business. This limits their application. It is therefore necessary to focus on both concepts and make the theory and practice more precise or remove any overlaps. The aim of this paper is...
Paper Details
Title
Conceptual Comparison of Internal Audit and Internal Control in the Marketing Environment
Published Date
Jun 12, 2021
Journal
Volume
13
Issue
12
Pages
6691 - 6691
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