Interconnectedness between online review valence, brand, and restaurant performance
Abstract
As the influence of online reviews on customers is drastically increasing, their financial impact and factors on review attributes have been examined in hospitality literature. Online reviews have been highlighted as an important cue that drives firm performance, but little attention has been made to the dynamic interconnections of online reviews with other cues that are likely to be used simultaneously. This study therefore investigated the...
Paper Details
Title
Interconnectedness between online review valence, brand, and restaurant performance
Published Date
Sep 1, 2021
Volume
48
Pages
138 - 145
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