Considerations of luxury wine tourism experiences in the new world: three Waiheke Island vintners

This paper is based on an exploratory study and presents the unique perspectives of three award-winning vintners and their views of luxury wine tourism experiences in an island setting. The luxury segment of the wine industry has experienced steady growth yet understanding of new-world vintner perspectives and motivation for luxury wine production is missing. Strategies used by the vintners include an emphasis on the spiritual dimensions of a...