Devil’s Advocate or Agenda Setter? The Role of Journalists Covering Sustainable Finance in Europe

Although sustainable finance (SF) has entered mainstream in the financial markets, the public remains fairly uninformed about the trend and its controversies. To understand the role of the news media vis-à-vis the public discourse of SF, 33 interviews with journalists in six European countries (AT, BE, CH, DE, NL, UK) were conducted. Results indicate that most journalists acknowledge the agenda-setting function of the media but perceive their...