The spillover effect of airport service experience on destination revisit intention
Abstract
The study applies the spillover effect and complexity theories to examine the relationship between customers' service experience at the airports and their destination choice. Symmetrical and asymmetrical methods are proposed to test this relationship to reveal the complexity theory underlying the spillover effects. Symmetrical testing is manifested in structural equation modelling and regression analysis whereas the asymmetrical method in...
Paper Details
Title
The spillover effect of airport service experience on destination revisit intention
Published Date
Sep 1, 2021
Volume
48
Pages
119 - 127
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